To promote talents and equip youth with an increased level of skills in their chosen art form – music, dance, theatre or visual arts.
Equip and empower the youth with knowledge and skills in becoming self-sustainable entities in the Arts industry.
Open channels to an Arts and Management training to youth from financially disadvantaged backgrounds as an alternative career, who would otherwise not have the chance.
J.P. Morgan joins LAA in June 2012 as a Programme Partner for its youth division. Their US$ 310,000 contribution to The Business Times Budding Artists Fund will go towards the launch of a new arts programme for youth from financially disadvantaged backgrounds.